Safety Within Newborn Photography

There has been a huge rise in newborn photography in the past few years and as with anything that is becoming popular there is always more and more experimentation happening to create new and interesting artwork.

But what many people don’t realise is that these incredible images of babies hanging from tree branches or propped in a basket holding their head up aren’t just one image. They are a composite of 2 maybe 3 or even 4 images. And it is really important for new and emerging baby photographers to be aware of this and they should not even be attempted without training.

There is a good article about safety and compositing images here –

The trend of ‘composites’ has really taken off. There is so many digital backdrops that can be purchased on places like Etsy and Creative Market to really add something spectacular to your images.

Screen Shot 2017-05-02 at 13.22.36.jpg

I recently had a newborn shoot and during that we were chatting and it turned out that the parents had met on a boat so i thought it would be lovely to do a photo of their baby in a little boat. We had one in the studio so i set it all up but unfortunately once i put their little boy into it he woke up after i did the test shot (it was coming to the end of the session and feeding time) so i didn’t get chance to perfect his pose and the angle of the boat / background etc. But the couple were so excited about this photo of him in the boat and i knew it was awful and that i needed to think of some way to rectify it.

Thankfully i found an image on Etsy that i purchased and with the amazing tools in photoshop i was able to do a composite using that and my original image.

Screen Shot 2017-05-02 at 13.28.26


I put the two together to create this –

Baby Sullivan beach

I had to flip him horizontally so the light & shadows matched the direction on the background image. It took a couple of hours because there was some really critical erasing around the flag and material draping across the boat as well as colour correction.

But it was worth the effort because it was their favourite image out of the whole gallery 🙂

Debbie Booth – BabyBloom Photography, Bolton, Uk has a good example of one of her composites that she has done –

Screen Shot 2017-05-02 at 13.15.06

And i think it is great that photographers are keen to show people that these type of images are done using an assistant and several images put together. Hopefully it might educate people in the process and stop them from attempting them and putting babies safety at risk.

Another one that i have done recently as it was requested by the client, was a photograph of their baby in their daughters police hat. This had to be done as a composite because the hat itself isn’t stable to put a baby in. So i photographed it on its own, and then put some black material over the Mum who was holding the baby underneath and i positioned her forward and in the same position as if it was in the hat and then i put them together in Photoshop.

Aniela hat


CREATIVE MARKETING | Dissertation Proposal



For my Dissertation Proposal I would like to explore Creative Marketing.

Screen Shot 2017-04-21 at 11.39.58

What it means, how it works, why it is so important and how I can use it to expand and grow my photography business.

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To do this I first wanted to break it down to try and understand the basic building blocks of marketing before expanding on this to find out what makes Creative Marketing different.

What is marketing?

Marketing is something I really struggle with, I know I want to provide amazing heirloom photographs for families to treasure forever … but apart from sharing my work on social media I don’t know how else to market my service in way that really reflects what I do.

I began my research on Google and found extremely in-depth analogies of what marketing is, like this DNA strand:

Screen Shot 2017-04-21 at 09.46.14

And I also found information that made much more sense to me like this:

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There is an interesting blog on this subject with lots of different variations of the definition.

Marketing is….

..the act of connecting customers to products”

..the building of a relationship between a company, a product, and a consumer by understanding the value of their needs.”

..the art of inspiring desire that leads to action”

“..influencing the actions of others.”

..The art of getting known, liked and trusted”

Jeremiah Owyang. (March 1st 2008). A Definition Of Marketing In Nine Words. Available: Last accessed 4th April 2017.

From the research I have done my understanding is that Marketing is an umbrella term for all of the above. It is about identifying customers needs / wants, and providing the desirable product / service whilst building a lasting relationship.

Marketing focuses more on the data, using demographics, surveys, customer feedback etc it is a formula that companies use to attract and keep hold of their customers. If they know who is buying, who isn’t, which areas they are popular in and which they aren’t they are able to build up a clear picture of which areas they need to work on.

When marketing products, these are tangible because customers have the opportunity to see / touch / try / use them.

So when you are selling a product the client can make up their mind from that experience if they want to use or buy them.

But services are intangible, you are asking a client to buy into something that they haven’t yet experienced for themselves and won’t know if they like it until after you have provided the service.

So in relation to my Photography Business this is where I need to put the groundwork in:

  • Speak to them in person, good customer service skills, explain everything to them, invite them to the studio to have a look around and get a feel for what I do. By doing this I would be building a relationship with them which is important, especially when I am selling a service because they are basically investing their money in me.
  • Online presence – professional & easy to navigate website with portfolio images and information that works well across all platforms.
  • Client Feedback & Reviews, get as much online feedback / testimonials as possible. This is the most important factor, when people want to try out a new restaurant or shop on Argos or Amazon they can’t try before they buy so the only thing they have to go off is the online reviews that are left by previous buyers….this alone can sell the product.

To show an example of this, if I was buying a razor on Amazon for my husband, obviously I have no experience of mens razors so I would go by customers feedback. I have a comparison below with the Gillette Mach3 Razor and the Dorco Pace 6+ Razor.

Screen Shot 2017-04-21 at 09.13.44Screen Shot 2017-04-21 at 09.13.51

The Gillette is the more well known brand because i’ve watched adverts on the television and is actually cheaper than the Dorco but the Dorco has hundreds more 4 Star plus reviews and so that would be the one that I would buy.

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What is creative marketing?

Whereas Marketing is the whole foundation of finding what clients want, need etc and building up the backbone of a good company, Creative marketing is basically the visual pull to snare your customers. It is more about the initial eye-catching signal which engages peoples attention, advertising your product or service in a way that hasn’t been seen before is going to really stick in their minds.

Every company has competition, there is always going to be similar products available so you need to think outside the box and really let loose your creative mind.

The images above are examples of Guerilla Marketing, which is Creative Marketing but for smaller businesses with less money to spend on advertising. It’s about finding ways for them to get their business noticed or messages across in weird and wonderful low cost ways by introducing them into people’s everyday life in a quirky way that will be memorable.

We live in a very visual digital world where almost everyone has a smartphone that they carry everywhere,

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Smartphones have become as vital as a kidney or a lung.”

And everyone wants to share their lives with friends and family through their social media platforms. Taking photos of every aspect of their day from what they had for breakfast to what new things they have bought or what they seen on their way to work that made them happy, sad etc. Everything gets flushed onto Facebook, Twitter, Instagram, pinterest.. the list goes on and it is one vast advertising platform that your prospective ‘clients’ will advertise for you if you can engage with them in a way that relates to them.

Here is the link to one of the videos I watched about Creative Marketing on Youtube which I found useful – Paul Potratz. Think Tank Tuesday. Available: Last Accessed 21st April 2017

In this, Paul explained that if your marketing message is only ever focused on what you are selling and the price then you are only ever going to reach a tiny percent of your possible market.

Because when people see an advertisement the majority aren’t looking to buy / spend at that time.

You need to engage the audience with something that resonates with them and then that becomes a talking point for them.

When you create an advert that engages the audience and entertains them or evokes an emotion then you are reaching them on a personal level. This can be done through love, humour, ethics, guilt etc, anything that taps into whats real to them in their lives.


22 Creative Guerrilla Quit Smoking Advertisement, Posters And Slogans. Available: Last Accessed 21st April 2017

There is so many clever advertisements, I found this one particularly powerful because it’s different to many of the others which show what smoking can do to the smoker themselves – the tarred lungs, and physical decay it creates. This one really pulls at your heart strings for several reasons, seeing a crying child alone is bad enough but when they are engulfed with a suffocating ‘smoke bag’ which is causing them such distress it’s really upsetting. And very cleverly this has been designed to rock peoples emotions in an upsetting but memorable way to make them think about what they are doing to others….forget themselves and do it for their children.

My Conclusion

Marketing has always seemed the most scary and daunting part of running my Photography business but after researching all the different ways that companies have used Creative Marketing to get their products / messages across I feel it has opened my eyes to the possibilities. You can be as wild and wonderful as you want when it comes to Creative Marketing and as a creative person and the nature of my business I am really looking forward to planning new and fun ways to advertise.

I was inspired whilst researching this topic and I had an idea to advertise my newborn photography that I might develop which would be a funny option to advertise locally:

  • Dress up as a stork / baby / midwife and hand out nappies to pregnant ladies, mums in the street, inside the nappies could have my business card and newborn session information. This would be more memorable option than just handing out leaflets which people tend to put in their pocket and forget about.


  • With the growing popularity of video on social media I plan to record a series of Vines, 6 second videos with funny photography related content.
  • I would like to get graphics printed on the back of my car so that I am constantly advertising wherever I go. I like this Nikon Advertisement –

Something like this would look really good across the back of my car, whoever was driving behind me would feel like they were having their picture taken. It’s a little bit too much like papparazzi but I like the idea and could maybe do something that suits my style of photography.

These are just some basic ideas and I look forward to really developing these and more to expand my research, knowledge and experience in Creative Marketing.



Death to the starving Artist – Nikolas Allen

Connecting With Your Customers | Steve Morris & Graham Willcocks 199

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General notes & ideas


  • Advertising in a creative way

Attending a Nearly New Sale, full of mums selling their unwanted clothes / toys etc and there will be lots of mums coming to buy the unwanted items. I will be having a table with my albums, price & package info, offers, Big Banner showing some of my images etc.

  • New Products that are aimed towards a growing market

Baby Shower Gift Boxes, These can be purchased for any amount and given to the Mum To Be and she can then decide on how she wants to spend it.

  • Blogging – Its so important, its one of the things that has rocketed my website onto page 1 of google when you type in: NEWBORN, BABY, CHILD, FAMILY, WEDDING PHOTOGRAPHER WREXHM

Do a questionnaire – find out what people would be happy to spend on newborn photos / what would they rather have – digital images or USB & print packages / would they prefer taking their baby to a newborn studio or rather a shoot in their home /

How do I reach pregnant women / people linked to pregnant women / where do pregnant ladies go (classes treatments etc)

What makes me different / what can I offer that stands out

What other newborn photographers is there locally?

What do newborn photographers do on their websites / social media to make them successful. How can I make my website visually appealing …what would a client want to look at first….images or prices….is my site easy to navigate on phones / ipads as well?

Are there any Baby events locally that I could attend or advertise at.

What areas should I target – within a 45 minute drive of wrexham, what is already available to them in these areas.

Could I do a Newborn Open Day at the studio for pregnant mums to come in and meet me, see the studio / props etc. Possibly hand out vouchers / goody bags etc. Advertise on social media….contact Evening Leader?

Enter more competitions, try and win an award which would look good in my bio & website

Creating Visually Appealling Content

I have been working on my website to make it much more user friendly, clearer menus, better explanations of my package options & how to book.

I have also done the same on my Business Facebook Page and these both link to my Bigcartel online shop and this is where clients can book their sessions and pay via paypal. So all my text for everything and images are all the same for each site so that it is easy for clients to recognise and decide what they want.

Pinterest – I have started pinning all my images from my website to my pinterest account.

– Get some info about Pinterest and its growing popularity

Progress Since | Newborn Workshops

** For confidentiality reasons i am not allowed to discuss or share online what i have been taught on the workshops so i will just be showing examples of how they have improved my work **

Since attending Jillian Greenhill’s newborn workshop, The Newborn Retreat, Dewdrops Real Time Workshop & Kelly Browns Newborn Bootcamp i feel like i have improved, but i am still not creating the images i want to. I want to increase my vintage prop collection because thats the type of style i am drawn to and i feel like i have still got a lot to learn about the editing process to really take my images further. And my confidence in posing has improved a lot but i think i would benefit from a refresher course at some point so i have started saving up for that.

Below is one of the images from the workshop where Jillian set up & posed the baby and then we photographed them (the images are unedited) and then i have put my own recent work below to it as a comparison to show how i’m using the techniques in my current work.

_srh4154 Jillian Greenhill – Workshop Image (Unedited)

Calla Lucia-13Calla Lucia – Recent Newborn image – Perfect Moments Photography


Screen Shot 2017-05-02 at 12.38.39Amy McDaniel Dewdrops Photography Real Time Workshop

Aniela hatAniela Elsie – Recent Newborn image – Perfect Moments Photography


heidi hope workshopImage from Heidi Hope – Newborn Retreat | Going With The Flow

AnielaAniela Elsie – Recent Newborn image – Perfect Moments Photography


Screen Shot 2017-05-02 at 12.42.39Image from Kelly Brown – Newborn Photography Bootcamp

Screen Shot 2017-05-02 at 12.27.18Ieuan – Recent Newborn image – Perfect Moments Photography

I am really pleased with how i am improving….but there’s always room for more 🙂 And i know that what i should be doing now is concentrating on getting my work noticed and i hope by doing my Dissertation on Creative Marketing it will help me with attracting more of the clients that i want.


SEO … my nemisis!! Well up until recently anyway! I was so frustrated with the limitations of because i can’t use any SEO plugins like Yoast which is supposed to be really good …But i have been putting the hours in re-wording every page, tag, metadata so that NEWBORN, BABY, CHILD, FAMILY, WEDDING PHOTOGRAPHER features everywhere and i am blogging and getting clients to leave reviews on my Facebook, Google page & FreeIndex. All which link to my website…and its working!!

So without paying for SEO i am now on page 1 of Google when you type in:

Newborn Photographer Wrexham / Baby Photographer Wrexham / Child Photographer Wrexham / Family Photographer Wrexham / Wedding Photographer Wrexham / Photographer Wrexhamnewborn photographer wrexham - Google Search.pdf



Creative Marketing


This weekend i had a table at the Nearly New Sale in Overton Village Hall and I designed a banner and postcards which i had made for the occassion.

It is ran by the local Playcentre, selling lots of baby / children’s clothes and toys etc and attracts a hoard of Mums and Dads so i thought this would be a perfect opportunity to advertise what i do.

I gave out lots of my postcards and also had 3 pregnant Mums request more information on my newborn sessions so i’m really pleased with that and will be following up all my leads this week. There is similar sales in the local villages, one of the organisers told me that there is one in Hanmer so i will be contacting that one next to see if i can attend.

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New product for a growing fashion – BABY SHOWERS


It is a gift box containing all my maternity / newborn session information and a voucher which can be for any amount, friends can all chip in together to purchase an amount and then the gift box is given at the Baby Shower which the Mum To Be can then use for whichever package she wants. I have this advertised on my Facebook, Instagram & Bigcartelshop

Client Testimonials

First experience was a photoshoot of my, then 4 year old daughter, which produced amazing shots! Presented in a beautiful wooden engraved USB. And more recently for Mother’s Day, a three generation shoot with my mum and daughter. To say I’m over the moon is an understatement! Suzanne made us feel totally relaxed, providing additional thoughtful touches in great studio surroundings. A brilliant way of connecting with us to deliver absolutely stunning pictures that I’ll treasure forever. The whole family are thrilled. Will be back for more without a doubt! Great value for money. You won’t be disappointed. Thank you Suzanne!Maria Davanzo -From the moment we booked in with Suzanne to the moment we walked into the studio, we’ve received the most amazing hospitality service with outstanding professionalism.

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The experience and patience Suzanne gave to not only our 3 week old son, but also us.. Words can not describe.
As a first time mum I felt a little nervous and unsure of what to expect, but Suzanne was brilliant, Making us feel welcome and relaxing us, then taking Sullivan into her arms and caring for him as if he was her own. We felt completely at ease with Suzanne, and her work is outstanding.
Offering a unique style and a superb finished product.
We would highly recommend suzanne.. thank you xx

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Vicky Edwards – Suzanne was so good with our little girl on her newborn photo shoot and she really made us all feel welcome. The pictures are absolutely amazing and are something we will cherish forever. Highly recommend Suzanne and Perfect Moments PhotographyThank you so much xx

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Dorota Gzik – The photos that Suzanne took are some of the most precious images we’ll ever have. Every person that saw the images were amazed at them and it captured our little loved one in a way we never thought possible. Thank you so much for the incredible work.

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Kellie Mitchell-Hughes – Absolutely brilliant! So pleased with the whole experience for our newborn! Suzanne is a lovely lady, would definitely recommend! Fantastic quality products that we shall treasure!

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Rhian Farley – Suzanne is absolutely amazing. She is so friendly and welcoming and really put everyone at ease. She captured my two little ones beautifully. I am so impressed with the incredible images and will be forever grateful for these truly wonderful keepsakes. Would highly recommend. Thank you so so much.

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Melanie Gizzi – So talented, not only made my 4 year old feel totally at ease, she had loads of fun and really enjoyed her photo shoot! The images are incredible. Captured the moments perfectly! Great value for money and even the USB was presented in a cute little box – professional, friendly, quality service! Will definitely use again – thank you Suze!

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Lindsey Grainger – Suzanne at perfect moments photography is outstanding! Had a newborn photoshoot of my 3 week old baby girl which I was a little apprehensive but Suzanne made us feel so relaxed the moment we arrived! She knew exactly how to handle and place my baby, so gentle and professional. I couldn’t of asked for anymore, the photos are so amazing! I will definitely be going back to suzanne for more photos of my little girl! So so pleased, thank you perfect moments x.

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Becca Reese – Lovely lady and amazing pictures, used a few times and wouldn’t go to anyone else.. always make us feel welcome and so good with our little one.. never fails to suprise us with beautiful pictures.. Highly recommended.. thanks again

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Victoria Ring – Amazing photos, great photographer very patient as I have a disabled child. Would recommend to anyone and the quality of the photos was second to none.

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Abbey Sheard – Suzanne was so amazing with my newborn. So gentle and caring towards her. The Photographs were just amazing. I am over the moon with them. Would recommend Suzanne time and time again. She really does have a magical talent.

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Alexandra Rose Walsh – I honestly couldn’t of asked for a more amazing experience from the first point of contact to having my gorgeous photos in front of me, I felt very relaxed and welcome even my baby was nice and calm Suzanne was brilliant very professional and knew exactly what I wanted she has also done my other child’s christening photos and they were perfect and why I couldn’t wait for another photo shoot with you, the studio is gorgeous and I cant wait to go back again and get some more done. I would highly recommend this lady and her business and I will always be using her. Thank you very much once again Suzanne.

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Anna Andrews – Had a great morning during baby Rhys newborn photoshoot, even though he didn’t behave Suzanne was fab and put us both at ease and catered to our ever need. I would highly recommend her.

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Renee Buckley – Suzanne is amazing, such a natural! She did an outdoor family photo shoot for us last autumn and the photographs are unbelievable. Thanks Suzanne 🙂

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James Baker – Suzanne has in the past taken some amazing pictures of our daughters and this year is due to document our wedding by attending as our wedding photographer. Would not hesitate to recommend to anyone.

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Deborah Michelle Matthias – Suzanne was fantastic with our little boy and made him feel very safe and at ease whilst she took some wonderful newborn photographs of him x

We can only get better?

Something that i love to see is when top photographers show work from when they first started out, it gives a sense of hope to all of us who always feel like we’re never where we want to be….. are you ever? Its just one long journey of making mistakes, learning from it, moving on and improving.

I found this image that Kelly Brown had shared on her Facebook page:


It’s just a massive encouragement…no-one is brilliant from the get-go and we have to go through all the wrongs to figure out the rights.

So i put together one for myself:


I like to look at this….it makes me smile 😀 I actually thought that was a good photo in 2014….we can only compare to what we know, i obviously didn’t know enough then and this is why if you always are looking to learn more and discover new things you can only get better!

Perfect Moments Photography | BLOG

It is true what they say…BLOGGING really helps!! I have started doing it regularly and i have now bumped my site from Page 3 to the top of Page 2!! gaaaaaaah i just want to be on Page 1!!!!!!!! Obsessed??? ME!?? Nooooooooooo ….. i’m not obsessed

…..determined?? YES 😀 haha

I have listed the links to some of my recent blogs:

My Brand

Finding my style:

I like earthy natural tones, my style isn’t loud and vibrant it is more muted / pastels / natural fibres / lace / wood / leather / warm / pretty / classical. I like the contrast of black and white against natural tones. I love anything old / retro / vintage props. I also make as much as I can – props: beds, nests, outfits etc and this makes my work even more individual. – show examples

My logo / My Brand – this has been difficult because i’ve always done such a mixture of photography but now that I am concentrating on mainly newborn/child photography & weddings i’m finding that things are starting to come together. I can’t use the same watermark on a DJ’s photo as I would on a newborn photo.

My Brand – Perfect Moments Photography, I have chosen a flowery wreath around it and changed all my website look to suit it, I want it to appeal to women / mothers because that is my target audience. But it also needs to include me somewhere in there so I have added my name in a simple script font next to the flowery wreath and then its a mix of all the qualities I like.

Below is my journey through logos over the past few years:


Website ~ Ongoing Improvement

My website is currently at the top of page 3 when you type in ‘Newborn Photographer Wrexham’.

And i need to be on page 1, there is people i know on page one and their website isn’t built around key words for newborn photography. But i am really struggling with the limitations of, i have my hosting through them and i pay for the premium account so it allows me to do more than the free account but i just don’t know how to optimise it anymore. I have spent lots of time talking to their support and there isn’t much else i can do. And i’ve spoke to different web designers and they haven’t been able to help much, they said it would need to be moved to another host but that’s not going to be easy to do. So i’ve just been trying to make do with it as it is, i can only use the themes that supply and out of them all there was nothing that quite suits the look I am going for so I have modified it to the best of my abilities so far. I have created a linen background to it because this ties in with the natural fibres I use in my sessions and the colours are what i tend to use as well –

I like earthy natural tones, my style isn’t loud and vibrant it is more muted / pastels / natural fibres / lace / wood / leather / warm / pretty / classical. I like the contrast of black and white against natural tones and I love anything old / retro / vintage.

It has a scrolling gallery on the front page which shows all my latest blogs so i have got this part working how i like because it keeps my home page current.


I have paid to become a member of BANPAS (Baby And Newborn Photography Association) And NAPCP (National Association Of Child Photographers), I am listed on their sites so if anyone searches for a photographer in my area then I will show on their website of registered photographers. They have ongoing training, workshops, legal information.

I have joined every online local advertising sites there is on the first 3 pages of google –

I have also verified my business with Google –

Social Media

All my social media sites are linked to my website blogs so they get shared throughout:





Suggestions that i have found on the internet:

How to boost your seo-

Use SEO Plugins, but i can’t do this because it would need to be .org its .com so i can’t install any seo plugins like Yoast

SEO for Idiots: The 10 Basics of Blogging Search Engine Optimization

I make sure I have keywords in the metadata attached to every photo I upload, in my posts I try to use as many key words as I can.

Getting reviews on any advertising pages that i am on will help – so i have been requesting reviews from people once i have finished each job

Blogging as much as possible

Keep regular new content on the page

Link to other websites / referrals etc

Join Blog circles