This has been the biggest bane of my life when it comes to my business….. creating a logo!!!
It might be easier if I did one type of photography but because I specialise mainly in newborns / weddings & commercial work then it has to be something that works for all.
I think I’ve gone through the ‘time for a new logo’ scenario at least 10 times since being in Business. And I can absolutely love one and then go off it in a few months…. obviously because it wasn’t right in the first place.
Throughout 2017 until now this was my profile logo:
The font text doesn’t look right in the flowers, another bad logo ready for the bin! I set to designing a new one, after the first day of playing around with fonts & online logo design programmes. I had about 100 different variations of things like this:
I tried many of them on my site, liked them for a few minutes, left my computer and came back…then didn’t like it anymore. I have to leave and come back with fresh eyes, you can work on something for ages and convince yourself it’s right when it’s totally not and you don’t realise that until you’ve had a break.
This was ok, but it’s a pretty generic type of logo plus it had to be big or the ‘photography’ was barely legible. At this point my brain was frazzled, I turned to the internet again for advice on creating logos:
10 Tips for Designing the Perfect Logo
Logo colors: what’s best for your brand?
What is the secret of perfect logo icons? How does geometry work in logo design, and how can beginners learn geometry for perfect logo designs?
Key points from the articles above:
- Keep it simple
- Appeal to different audiences, make sure it’s versatile
- Don’t copy, be unique!
Shared from Instagram
- Choose colour carefully because they can represent many things
- Make sure the font layout is balanced, use a grid layered over the top making sure everything is evenly spaced out.
And then I read this from FSTOPPERS, discussing why a logo isn’t important:
Photographers, You Don’t Need a Logo
With all this new knowledge and advice I set to creating something that was simple, unique and balanced.
It was simple and I liked it, having such a long company name has been such a hinderance when it comes to branding. It’s a mouthful, you can’t put it together into a nice compact logo, even using just the first letters PMP sounds naff and like some kind of corporate association. Even so, I still tried assembling those letters together just to try but I didn’t like the look of any of them.
After deciding on keeping it simple was the way forward because then at least that way I can modify it depending on where I’m using it. For a little variation I wanted to have a little icon that could be added depending on where the logo was to be used. Creative Market is a fantastic source of images, logos, graphics etc that can be purchased and personalised. This pram set below really appealed to me, the simple black & white design was just what I was looking for.
Before purchasing I took a screenshot and had a play around with it in Photoshop to see if it would look right with my name underneath. Which it did so I purchased the design and built a logo pack:
There were lots of options with this logo, when using it for any newborn promotions I would add the pram. Keep it simple with the just the text for any corporate work & add the heart and leaves for weddings. The next step was to see if it looked right on my website and as a watermark on photos. Unfortunately the simple text didn’t look right on my website, no matter where I put it or what colour box or font I used:
Again it was back to the drawing board! Another day was spent playing with that until I made a made a mistake, the line spacing between ‘PERFECT & ‘MOMENTS’ was too small and they overlapped each other……..this is when I had my OOOOOOOO AHAAAA moment!
I LOVE IT!!!!