Reaching New Clients

I was a quite a late member of Instagram, joining in August 2016 and since then shared 117 images. My followers for the past year has fluctuated between 440-450. It’s definitely a platform that needs constant nurturing and interaction which is something I’ve not been able to devote any time to. I know lots of photographers that get bookings through it, I’ve never had any enquiries through it but that is down to me not building a connection with potential clients that use it.

There are lots of blogs and YouTube videos on how to grow your Instagram followers:

 

 

View this post on Instagram

A peek behind the scenes before this morning's Cake Smash ..

A post shared by Suzanne Ross-Hughes (@perfectmomentsphotographysrh) on

 

 

Here’s why you need to give up Newborn Photography. Right Now!

Keywords to boost online reach

Fine Art Photography 14,800
Family Portraits 14,800
Portrait Photography 40,500
Newborn Photography 40,500
Wedding Photography 60,500
Boudoir Photography 60,500

So whilst Newborn Photography doesn’t seem to be the most popular genre it still does well with 40,500 searches a month. That’s fab!

But wait. Put yourself into the mind of your client. Will they even be aware of the term “newborn photography”?

So what if we do a little bit more keyword research. Well after a little tinkering I found these two golden nuggets:-

Baby Photos – 110,000
Baby Pictures – 110,000

A 550% boost to your traffic levels

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