Universal Principles Of Design

This is a book dedicated to making the most out of the design of an object and determining how it is perceived to market it in the best way possible. And human psychology plays a huge role in this and how the brain perceives what it sees. I read through all the areas which seemed relevant to my photography, it is a big book though and i think it would be a handy one to own rather than loan so that i could reference it as and when needed.

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